The something-for-nothing mentality is rampant these days. Everyone seems to think he can get what he wants without somehow paying for it. I find it tiresome. I find many of its practitioners thoughtless.
To be brief and blunt, I don’t “do” something-for-nothing. When I’m approached by someone who wants something from me, I expect to hear him say what he’s willing to give me in recompense. I don’t always hear such an offer of value-for-value. In fact, lately it happens less often than not.
There are a lot of indie writers hawking their latest ebooks. Some of them have something good to offer, but these are a minority. Most should have put their time and energy to something else. Good, bad, or mediocre, they all want the same two things:
- A readership;
- Revenue.
For an indie writer, self-published and therefore without the promotional power of a recognized publishing house, the royal road to a significant readership is reviews, particularly reviews at Amazon and Barnes & Noble. All other methods of attracting the attention of potential readers and purchasers are lower-percentage plays, though now and then one will strike gold. So the ambitious indie usually tries to goose people into reading and reviewing his book(s) by offering friends and acquaintances free copies.
In his marvelous high fantasy Lyonesse: Suldrun’s Garden, the late, incomparably great Jack Vance has a Supporting Cast character propose a curious meta-ecological mechanism:
“A theory propounded by the savants asserts that every niche in the social structure, no matter how constricted, finds someone to fill it. I admit to a specialized occupation, which in fact has not so much as acquired a name. Not to put too keen an edge on it, I wait under gallows until the corpse drops, whereupon I assume possession of the clothes and valuables. I find little competition in the field; the work is dull, and I will never become wealthy, but at least it is honest and I have time to daydream.”
The quasi-ecological system called fiction writing and publishing has many such niches. One of the more irritating entities to fill them is the “ebook publishing house.” Such a company sells itself to indie writers with ebooks to promote. It offers to assist them by publicizing their offerings and garnering Amazon reviews for them, for a percentage of the proceeds from sales of the ebook.
I don’t patronize such organizations. I prefer to do my own work and stand on my own merits, even if that should mean that I’ll go unread by many who might otherwise fatten my wallet with their valuta and my ego with their praise. But they don’t feel the same about me, as the following email, which I received just this morning, will attest:
Hi there,Nice to meet you! This is Felicity from the publishers Inkitt. I saw your review of Drifters' Alliance, Book 3 and really liked your style of reviewing and think that we have an upcoming novel that you'd really enjoy and would suit your tastes; Eric Olafson: Midship Man by Vanessa Ravencroft.
We wanted to offer you an exclusive Advanced Reader’s Copy of the novel in exchange for an honest review on Amazon, Goodreads or any other platform.
I have included the blurb and important information below. Let me know if you would like to read and review and I will send along the ARC.
[Blurb and cover image appeared here, but they’ll get no free publicity from me!]
Genre: Space-Opera/ Sci-Fi/ LGBT
Release Date: May 24th, 2017So what do you think? Do you fancy coming along for the ride? :)
Over and out!
Felicity
It’s not the first time I’ve received a solicitation such as the above. To be perfectly fair about it, it’s not a pure something-for-nothing play: I was offered an Advanced Reader Copy (ARC)of the aforementioned ebook. However:
- I find the impersonal “Hi there” salutation discourteous,
- ARCs are legendary for being unedited, barely readable messes;
- The probability of the book being worth my reading time is about .01;
- My correspondent Felicity appears quite unaware that I’m a novelist, too.
That’s four strikes. Felicity and Inkitt ought to go back to the dugout. But I have a soft spot for indie writers, and a penchant for turning the tables on cold-call salesmen and mass-mailing marketers. So I replied as follows:
Dear Felicity,First point: Please note that the salutation above uses your actual name. This is considered courteous, at least among those of us who still regard courtesy as worth an effort.
Second point: I, too, am a novelist. If you had searched Amazon for my name, rather than merely using the email address you found for me, you would have known that -- and you might have included a mention of something I wrote, which would have ingratiated you to me somewhat. That you didn't make the effort counts against you.
Third point: These review-solicitations-out-of-the-blue are akin to spam, at least when practiced in this fashion. I know you're trying to help your client authors and make a few bucks. Aren't we all? But there are classy, courteous ways to do that. This is on the grubby end of the scale...and it's not the first time I've received such a solicitation from your organization.
All that having been said, I dislike to disappoint anyone who's praised anything I've written, even if it's only one of my reviews (vanity, vanity, all is vanity), and I like to help other indie writers when I can. But I mean to get something more than a free ebook for my time and effort. So I’ll make a deal with you: If you or someone you nominate will read and review Which Art In Hope at Amazon, I’ll read and review whatever it is you’re hawking. But you must tell me beforehand the name of the person who’ll be doing the review (among other things, so that I can email him a free copy of the ebook) and his review must be as good an effort as the ones I write: detailed and thoughtful, regardless of the star-rating. Otherwise, I’m not interested.
Sincerely,
Francis W. Porretto
Liberty's Torch
Would anyone care to put money on a positive response?
